FUCK IT was born out of my personal shit show beginning in 2022 when my wonderful fiancé had a debilitating stroke.

It was not an option for me to stay in the fetal position and living like a sadsack is not my jam so like the little engine that could, I kept on going.

Like many of us, we made plans, but instead of celebrating our new home and traveling together in empty nest bliss, my fiancé was now a person requiring full time care and I was his caretaker, case manager, and grieving the loss of the life we planned.

FUCK IT’ is an internal conversation that manifests daily when I forget an important appointment, and when my son asks me for money I don’t have, and when my dog vomits on the rug, and when I am going single to a dinner party.

I find that FUCK IT covers nearly all the bases! Anyone who lives can relate to grief and loss and the challenge of moving forward. I am certain you can all identify those moments in life when you could use just the right words as a reminder that it’s gonna be OK.

My nearest and dearest know that I appreciate the ‘F-bomb’ and will stand by its versatility as a word that can be used in many contexts, so no one was surprised when ‘FUCK IT’ debuted itself as a bracelet on my wrist. Who doesn’t love a sparkly, bejeweled affirmation that is handy to reference when the need arises?

FUCK IT is a celebration of our collective humanity.

This mantra does not discriminate regardless of gender, age, sexuality, race, culture, religion (maybe depending on cursing rules), intellect or education.