WELCOME TO MY SHIT SHOW

FUCK IT was born out of my personal shit show beginning in 2022 when my wonderful fiance had a debilitating stroke.

I am certain you can all relate to those moments in life when you could use just the right words as a reminder that it’s gonna be OK.  My nearest and dearest know that I appreciate the F-bomb and will stand by its versatility as a word, so no one was surprised when FUCK IT debuted itself as a bracelet on my wrist.

When you wear your FUCK IT bracelet be prepared for nearly everyone who sees it, to want it.

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"I either give too many fucks or no fucks at all. It is like I cannot find a middle ground for moderate fuck distribution."

- I don't know who the fuck said this

FUCK IT BRACELET COLLECTION

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The 'FUCK IT, April' Bracelet
The 'FUCK IT, Paula' Bracelet
The 'FUCK IT, Ross' bracelet
The 'FUCK IT, Charlie' bracelet
The 'FUCK IT, Amy' Bracelet

MEET APRIL

Meet my Mini Bernedoodle, April. She is my four-legged, furry, fabulous, FUCK IT mascot and companion born out of a dark hole I needed to crawl out of and so I said to myself, ‘FUCK IT,’ and  I got myself a DOG. 

Don’t you think she wears her FUCK IT bandana like a classy bitch?

MEET AMY

FROM OUR CUSTOMERS

★★★★★

As a fashion stylist in New York City, I get to work with creative people in my industry: photographers, stylists, models, and hair/makeup artists and my FUCK IT bracelet is an iconic part of my personal and professional styling choices. The reactions are so fun and unpredictable in the best ways.

Jules
Age 20
★★★★★

This fuck it bracelet is my favorite purchase of the year. I only have to look down at my wrist for a laugh and to remind myself not to be so serious and intense all the time. Now my wife and kids just tell me to f-it when they see me spiraling.

Josh
Age 36
★★★★★

I purchased the Charlie Bracelet for my son, age 23. He had a rough couple of years and I wanted him to embrace the FUCK IT when he was feeling down. We live in different cities so this is my way of making him smile or laugh when I am not around and he really loves wearing it. He said that his friends are always wanting to show it to their friends and I’m sure he doesn't hate the attention.

Emily
Age 55

GALLERY